Measuring your social media presence in 2020 involves much more than the usual ‘likes’ and ‘shares’. Sure enough, those ‘like’ notifications can definitely be a positive sign. However, turning those into actual conversions is the challenge that marketers should be addressing. For instance, it is important to keep a track of all your top-performing posts and recreate them. This helps you to capitalize on when somebody in your sector expresses some serious interest in your content.
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